Lenovo is one of the largest producers of personal computers and makes the world's most innovative PCs, including the renowned ThinkPad® notebook. A long-term client of Ogilvy & Mather for their global business, when Lenovo became technology partner for the Turin Olympic Games, they came to us for local assistance. We gave them stand-out trade fair booths at SMAU, Italy’s biggest annual technology fair, designing the structure, the visuals and Olympics-themed printed materials, providing impactful corporate visibility that drew a high level of press attention.
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