NoSo® is an innovative heat-bonding system technology comprising tapes and application machinery, invented by Framis, the supplier of Framilon tapes to the textile industry.
The concept of fabric heat-bonding to replace traditional sewing was a totally new idea and needed to be approached with great care. We created an intensive recognition campaign of the NoSo® brand within the trade, to both educate prospective customers and reassure existing clients through trade publications, trade fair booths, brochures, presentation materials and website design.
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